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Company Websites
Whether it’s a new website or a revamp of an existing website, our web services include the design of Google-friendly websites.
We believe in having a harmonious blend of sophisticated market research, optimized website design and digital content marketing, all brought together to create forward-thinking marketing solutions. And it all starts with a website.
If your company doesn’t have a website, you are operating in the dark ages. That’s the period between 476 and 1000 A.D! That’s the cold hard truth.
The internet has become a significant part of our daily lives. As of April 2022, there were 5 billion internet users worldwide (63% of the global population) making 3.5 billion searches daily on Google alone. Anyone is now a potential customer, regardless of where they are.
In today’s digitally connected world, the most important driver of new customers is websites, social media, and mobile apps. These tools play a vital role in helping brands communicate to customers, wherever they are.
Today’s customers have made digital a core part of their lives, so companies have little choice to meet these rising market expectations. Setting up a website today is the equivalent of having a store in a digital world. If you don’t have it, billions of internet users worldwide who go through the internet's digital streets are unable to find out about your business and its products or services.
Research shows that not having a website costs the average SME up to 70-80% of potential customers. That’s a lot of money to leave on the table!
Do you know why it costs money NOT to have a website? Because a website is both a marketing and distribution channel.
And today's customer demands channel choice! If you deny them this, they will simply take their business to someone who gives them a diversified channel choice. We call this omnichannel marketing. For many consumers, both young and old, if they can’t find something online, it might as well not exist. Having a website used to be considered optional. Not anymore.
Today, a website is as much a necessity as having a shop, office, or telephone number. Some business owners might be hesitant to go online because they may feel they are not tech-savvy enough and don’t know how to manage a website or might be concerned about price. This is understandable but it is either a lack of tech-savviness or a poor understanding of marketing strategy.
The advantages of having a website are plentiful. But if you need convincing, below is a reminder why you MUST have a company website;
Benefits of a Website
A website is a marketing tool
Your company website is a highly effective marketing tool for your business brand, products or services. Many businesses don’t realise that many customers actually prefer to visit a website of a business before buying from it. Today’s time-pressurized consumer wants to undertake pre-purchase research, and decide on whether to book, order, and/or purchase, all through a website.
You can also place your website name and email address on all promotional materials such as flyers or business cards. Even if people pick them up and don’t purchase anything right away, you would have planted a seed. Your website will likely become the first reference point for research when customers are looking for your product or service.
And when you combine traditional marketing materials such as brochures, flyers or business cards with the added resource of a branded website, your business is more likely to “stick” in customers’ minds.
Your company website in essence can become a lead generation machine, inducing potential customers to call, email or even make an order. For many businesses, a website thus becomes their leading salesperson.
A website builds brand awareness
Brand awareness is an extension of marketing. It is the process of consumers recognizing your brand, which in turn helps to grow your audience base and revenue. If consumers don’t know about your brand, they will trust your business less or won’t know much about your products and services.
Customers like to buy from brands they know and trust. By clearly establishing who you are, what your company represents and what you stand for, you dramatically increase the chances of customers doing business with you.
But without a website, potential customers find it incredibly challenging to find information about your company because people can't easily find quality and reliable information on your business.
Imagine your business comes up in a conversation between a former customer and a friend of theirs, what is the first thing they will likely try to do? They will search for it on the web. With your business website up and running, they are more likely to find you rapidly, thanks to your online presence and brand identity.
So, the more customers know about your brand, the more they are likely to buy from your business. It's critical that you give your customers as many marketing channels to get to know your products or services as your budget allows. Marketing channels can include websites, social media, brochures, TV, email, billboards etc. Today's customers demand this choice. So its smart business to let customers choose how they want to get to know you and how they want to do business with you.
This is where a branded website comes into play. A branded website has its domain name (e.g., researchtecglobal.com) and email (e.g., [email protected]), which instantly makes the business look very professional. This is one of the easiest and quickest ways of establishing brand identity and professionalism.
A website builds trust and credibility
Chances are that your business is not the only one offering the products and services you sell to customers.
A surefire way to beat the competition (assuming they don’t already have a website) is to have a website that looks good and clearly communicates your brand proposition. Existing or new potential customers who want to know more about your business, expertise or history will easily find this information on the website.
At the very least, having a website is a way to share vital information with your customers, such as telephone and company address. It is also a chance to tell your story or background, which helps build trust. Many business websites will include FAQs to answer all the What's and Why's customers may have.
Adding a website blog with informative and educational articles can further position your business as an authority in your industry or showcase your experience and expertise. New or potential customers reading your blogs will not only become aware of your products/services, but even those who don’t become customers right away can spread your brand name through word-of-mouth.
Another way a website can help build trust and credibility is by listing company awards, reviews and testimonials. Has your company won an award? List it on the website. Do you have happy customers? Take maximum advantage and ask them to review you directly on your website. Take advantage of positive news, including media/press mentions and build trust and credibility.
The power of professionalism
Having a website, especially one with an appealing design and your business brand name speaks volumes about how professional your business is. Without a website, it is much harder for people to take your business seriously.
This is where a branded website comes into play. A branded website has its domain name (e.g., researchtecglobal.com) and email (e.g., [email protected]), which instantly makes the business look very professional. This is one of the easiest and quickest ways of establishing brand identity and professionalism.
The most unprofessional websites often come built with templates from free website builders such as wix.com, weebly.com, and Google's business.site.com websites. You can tell these cheap unprofessional websites by just looking at the domain name. The domain name will look something like www.yourbusinesname.business.site
A website is among the most effective and efficient ways to build and professionalize your brand. And it all starts with a professionally built website that shows you are serious about your business.
More benefits of a Website
A website can help you attract new staff
Many small business owners have little time to go through the traditional process of finding and hiring new employees. Having a website can significantly simplify the process.
Create a "Careers" or "Job Opportunities" webpage on your site. Get potential job candidates to come to you rather than spend time trying to recruit employees or spend money placing listings on job websites.
Use your website to sell your product or service online
Doing business online has now transcended online retail to encompass all sorts of commerce, including cross-border business with customers who do not live directly near your physical retail locations or country. Research indicates that global e-commerce sales worldwide were nearly US$ 5.6 trillion in 2022, growing at 9.7%. If you are not taking advantage of getting customers online via your company website, you are leaving a lot of money on the table! A lot.
A website can attract organic traffic
Once your company website is online and has been well enhanced for search engine optimization, it will start showing up in Google search results.
As potential customers search for your product or service, your website will also be in the running to show up in Google’s search results. This means more potential leads and revenue.
What search position it shows up in and whether it shows up above your competition is dependent on very many factors, including whether you engage in digital marketing or not.
In order to improve search result rankings for websites we develop, we use many SEO tactics, to help generate website traffic and revenue, including content marketing, as well as social media marketing plus many others which are a part of our digital marketing strategy service.
Digital is now the primary relationship that companies have with many of their customers, displacing physical channels for established incumbents, or serving as the only relationship channel for digital disruptors. This makes the digital customer experience one of the most strategic and vital differentiators helping businesses remain relevant to demanding, digital-oriented consumers.
Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.
Choose one of our website services below;
Website design and development
Whether it’s a new website or a revamp of an existing website, our creative UX/UI design team are ready to help.
Researchtec develops eye-catching company websites that are mobile/tablet responsive and easy to manage by yourselves or get us to do it.
Our preferred content management platform (CMS) is Word Press which is used by over 75 million websites on the internet. We can also develop websites in core PHP, Code Igniter or Laravel.
To get started, simply click the link below and schedule either an office appointment or a quote request. Our team will get back to you to try and learn about your problems and business goals. Read more
After the initial consultation, we will provide you with a proposal, detailing how we can help you achieve your business goals. We will then implement our plan based on the goals and strategic objectives agreed upon.
Web hosting
You can choose to host your own website on your private servers and hosting company or choose our free hosting service. We offer 1 year of free Webhosting of websites designed and developed by us including unlimited space, bandwidth, email addresses, domain name services, SSL and daily backups with a 99.9% uptime and all on our US-based servers.
Our web hosting package also comes with free search engine optimization, WHM and Cpanel hosting control panel, website encryption, and health monitoring. We offer 1 year of free technical support and assistance so you can focus on running your business.
Once we hand over your website, you are responsible for adding website content including adding your products or services plus any content specific to your business. Outside our web server support services, you are responsible for updating and maintaining the website.
If you want us to handle content creation and uploading on behalf of your website, we can do this for you. Our content marketing service includes specific development of content to be published online in such formats as social media (e.g., tweets, Facebook posts), blog posts, website articles, white papers, eBooks, case studies, research reports, information guides, YouTube videos, photos, and infographics.
To summarise this, a website is a MUST-have for all businesses. Some more so than others but all businesses need one. This is because a website is both a marketing and distribution channel the same way a physical brick-and-mortar shop is. But customers today want choice. They want the choice of how to do business with you. Some might want to visit your physical store. Others your website. Others your Instagram or any other channel. Offer customers the product and service choices they want. Let them decide about how and when they want to do business with you. Make it easy for them to move between channels. Have multiple channels rather than one.
And if you are still not convinced, the least you can do is start with a Cost-Benefit Analysis. This will help you compare the costs vs. rewards of having a website before you make the decision to determine whether it’s worth the investment. With a cost-benefit analysis, you can compare the costs and rewards of having a website vs. no website, to determine which is most likely to pay off in the long run for your business.
A cost-benefit analysis is a great way to gauge whether the adoption of a digital presence would increase Revenue from the digital presence.
Grow your business with Researchtec Global
Those were just some of the top benefits and reasons why your business needs a website. Need help getting your company a website and establishing your web presence? Researchtec, the leading digital marketing consultancy in Uganda is here to help build your professional website. Start attracting new customers and driving revenue growth when you schedule an appointment with us today.